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Never Gonna Put Your Down: Best Data Management Platforms for Efficient Data Handling

Discover the leading data management platforms (DMPs) of 2023 that are revolutionizing the way businesses manage, store, and secure their data. In this comprehensive guide, we'll dive into the key features, benefits, and comparisons of top DMPs such as Google Cloud Data Management, Segment, and MongoDB, empowering you to make an informed decision and optimize your organization's data strategy for success. Stay ahead of the curve with these cutting-edge solutions and unlock the full potential of your data in today's competitive, data-driven landscape.


What are Data Management Platforms (DMPs)?

DMPs are software platforms that help organizations manage their data more efficiently. They can help businesses of all sizes handle their data needs, from storing and organizing data to analyzing it and generating insights. In this article, we'll explore some of the top DMPs on the market today and how they can help you manage your data more effectively.

Factors to Consider When Choosing a DMP

When choosing a DMP, there are several factors to consider. Here are a few key things to keep in mind:

  • Data sources: Make sure the DMP can integrate with all of the data sources you need, including your customer relationship management (CRM) system, social media platforms, and website analytics tools.

  • Data privacy and security: Look for a DMP that provides robust security and data privacy features, including encryption, access controls, and compliance with relevant regulations like GDPR and CCPA.

  • User interface: A DMP's user interface can have a significant impact on how easy it is to use and how quickly you can get up to speed. Look for a DMP with an intuitive, user-friendly interface.

  • Data analysis and visualization: Consider whether the DMP includes tools for data analysis and visualization, and whether those tools meet your needs.

  • Scalability: Make sure the DMP can scale to handle your current and future data needs, both in terms of storage and processing power.

Google Cloud Data Management

Google Cloud Data Management

Google Cloud Data Management (opens in a new tab) is another top DMP that offers a suite of data management services, including data storage, data processing, and data analysis. This cloud-based platform is designed to help businesses of all sizes store and manage their data in a secure and scalable way.

Google Cloud Data Management (opens in a new tab) is designed to make data management more accessible and easier to use for businesses. The platform offers a variety of services that can help organizations store and process large amounts of data, including BigQuery, which is a serverless, highly scalable, and cost-effective data warehouse. Google Cloud Data Management also offers strong security features, including encryption, access controls, and data loss prevention.


For businesses that want to focus on managing their customer data, Customer Data Management Platforms (CDMPs) are an excellent choice. These platforms are designed to manage customer data, including demographic information, purchase history, and interactions with the company. This type of platform is critical for businesses that want to create more personalized customer experiences.


One of the most popular CDMPs on the market is Segment (opens in a new tab), which is designed to help businesses manage their customer data across a variety of tools and platforms. With Segment, businesses can easily connect their data sources, manage data quality, and create unified customer profiles. Segment also has a variety of integrations with popular marketing tools, such as Google Ads and Facebook Ads, which makes it easier to create and manage targeted campaigns.


MomgoDB For businesses that need to manage large amounts of data, database management software can be incredibly helpful. This type of software is designed to help businesses organize, store, and manage data more effectively. One popular option is MongoDB, which is a flexible and scalable database that can handle a variety of data types.

MongoDB (opens in a new tab) is designed to make data management more accessible for businesses. The platform is built on a distributed architecture, which makes it easier to manage and scale data. MongoDB also has a flexible data model that can handle different types of data, including structured, semi-structured, and unstructured data.

Other DMPs

While we've covered some of the best data management platforms available, there are many other options on the market worth considering. Here's a brief overview of a few more DMPs to help you get a sense of what else is out there:

  • IBM Watson Studio

    IBM Watson Studio is a cloud-based data platform that allows users to build, train, and deploy machine learning models. It includes a variety of tools for data preparation, feature engineering, and model development, and it integrates with a range of data sources.

  • Cloudera Data Platform

    Cloudera Data Platform is a hybrid cloud data platform that provides a unified experience across public and private clouds. It includes tools for data engineering, machine learning, and analytics, and it integrates with a variety of third-party applications and services.

  • Amazon Web Services (AWS) Glue

    AWS Glue is a fully managed extract, transform, and load (ETL) service that makes it easy to move data between data stores. It includes a visual job designer, pre-built transformations, and integration with other AWS services like S3 and Redshift.

Comparison of the DMP products

DMPKey Features and CapabilitiesUser InterfaceData Analysis and VisualizationData Automation
RATHAugmented analytics engine, automated data visualization, discovery of patterns, insights, and visualizations.User-friendly, Embeddable for React AppsPowerful auto-generated multi-dimensional visualsFully Automated, Data Analysis Copilot
Google Cloud DMPScalable, cloud-based platform, AI-powered insightsEasy to usePre-built data modelsModerate
SegmentCustomer data platform, real-time data collectionUser-friendlyBuilt-in BI toolsModerate
MongoDBNoSQL database, flexible data model, scalableAdvancedAggregation and analytics toolsModerate
IBM Watson StudioCloud-based data platform, machine learning toolsUser-friendlyAdvanced modeling and analysisModerate
Cloudera Data PlatformHybrid cloud platform, unified data experienceUser-friendlyBuilt-in machine learning toolsOK
AWS GlueFully managed ETL service, visual job designerEasy to usePre-built transformationsHighly

As shown in the table, all six data management platforms offer data integration and scalability. The top platforms like RATH, Tableau, Microsoft Azure, and IBM Watson Studio provide data visualization capabilities to help businesses understand their data better. Premium support is available for all platforms except for AWS Glue, which only offers basic support.

When selecting a data management platform, it's important to consider the specific needs of your business and compare the features and pricing of each platform. Ultimately, the best data management platform is the one that meets your business requirements and helps you to gain valuable insights from your data.

Boost Your Data Analytics Workflow with Open Source Auto-EDA Tool: RATH

RATH Open Source Data Visualization Tools (opens in a new tab)

RATH (opens in a new tab) is an open-source alternative to data analysis and visualization tools such as Tableau. RATH is designed to automate the exploratory data analysis workflow, making it easier for businesses to identify patterns, insights, and causals. The platform does this with its augmented analytic engine, which presents insights with powerful auto-generated multi-dimensional data visualization.

With RATH, businesses can expect an efficient data management experience. The platform's augmented analytic engine can significantly reduce the time and effort required for exploratory data analysis. This, in turn, helps businesses generate insights more quickly, which can lead to better decision-making.

You can use the online RATH Demo to get insights with the next-generation Auto-EDA tool. Besides that, you can visit RATH GitHub (opens in a new tab) for RATH's source code.

Try RATH (opens in a new tab)


Investing in a DMP is a smart move for any business that wants to stay competitive. Whether you choose one of the top DMPs we've covered, like RATH or Tableau, or another solution, a DMP can centralize your data, improve data quality, and provide valuable insights for better decision-making. When selecting a DMP, consider factors like data integration, data visualization, scalability, data security, and customer support to make the right choice for your business.